Monday, December 7, 2009
week of december 6-8 question 2
Another concept in communication that I feel needs further discussion is the concept of mass communication, mostly the functions of media. The book discusses the functions being surveillance, correlation, cultural transmission, and entertainment. I feel that all of these functions are important and I will tell you why. I feel that the first two are very important because it gives us information about what is going on in the world around us. But there is a downside to this function. The thing about it we as a nation cant accept the news that is put out at face value. We need to dig deeper other than just accepting what we are told. Cultural transmission is important because it allows us to learn about other people’s culture. It allows us to see the world at the comfort of home. The last one is entertainment. Need I say more. Entertainment gives us joy in our life and that’s one of the most important things.
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I agree with you that mass communications needs further discussion. You make some very good points; like that our nation cannot accept that news that is broadcasted. I also think that it is very important to discuss mass communications because it is always changing. News has changed the way we live our lives and get information. With the iPhone, people can be updated every second about what is going on in our country and the world. Just a few years ago, the iPhone didn’t exist and most people did not have a SmartPhone. I think that communications classes will have to tailor this discussion based on what is happening at the current moment.
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